As we close the chapter on this vibrant year, it's the perfect moment to hit pause, reflect, and indulge in a stylish flashback. From social media influences to cultural shifts, here’s a recap of some fashion trends that that defined the year 2023!
Quiet Luxury
Spring kicked off welcoming European, specifically Scandinavian style, following the transition from last year’s winter. Influenced by prominent figures like Matilda Djerf, Sofia Richie, and Jennifer Lawrence, the terms "Quiet Luxury" and "Old Money" gained widespread popularity, embodying a polished, minimalist aesthetic that radiates elegance, timelessness, and modesty.
As the warmth sets in, the trend of European styles continued featuring tons of linen, light colors, and simple cuts. This ongoing style remained true to the essence of "Quiet Luxury," characterized by perfectly tailored silhouettes that effortlessly blended sophistication with simplicity.
Simultaneously, a rise in thrifting culture unfolded, with the younger generation increasingly embracing and being conscious of timeless styles. Critiques of fast fashion and overconsumption culture grew louder. Many young individuals looked to reference older styles, leading to a similarities of 90s silhouettes, including baggy pants, tight tops, midi skirts, and kitten heels. Icons like Jennifer Aniston as "Rachel" from Friends, Princess Diana, and Halle Berry served as style inspirations.
Hyper Pink!
On the opposite end of the spectrum, the debut of the Barbie Movie sparked a surge in people embracing aggressively pink outfits. Released at the peak of summer, the trend initially began as a movement to wear pink to the movie showing. People of all ages, genders, and races enthusiastically joined in, creating a sea of pink. While not directly correlated to the Barbie movie, Pantone's color of the year Viva Magenta recognizes the growing trend of Hot Pink during the summer. Viva Magenta transcends mere color; a “powerful and empowering" color that "encourages experimentation and self-expression without restraint.”
Bows, Bows, Bows
Shifting away from the boldness of ‘Barbie Pink’, a more subdued and darling take on hyper-femininity emerged. Brands like Sandy Liang, Miu Miu, and Simone Rocha became the perfect blend of Quiet Luxury and an embrace of "Girlhood." Fall/Winter of 2023 witnessed an influx of bows, ribbons, lace, sheers, and skirts. This trend extended to styles like "coquette" or "balletcore," a more innocent and dainty take associated with "Girlhood." The standout takeaway from this trend was undoubtedly bows in various shapes and colors. Additionally, ballet flats and Mary Janes became staples in many individuals' capsule wardrobes.
In reflection of these trends, spearheaded by Gen Z’s and Young Millennials, we see an overarching theme that encapsulate values of modesty, individuality, empowerment, and conscientiousness.
From the rise of "Quiet Luxury" to the vibrant hues of Viva Magenta, each style reflects a unique chapter in the fashion narrative. Let's shape a fashionable future that not only inspires creativity but also prioritizes the longevity and impact of our choices. Here’s to a stylish and conscious year ahead!
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